Old School Insights, LLC

Get to the Heart of Your Consumer’s Behavior.

At Old School Insights, we help you get to know your consumers, intimately - their real life and their true behaviors - not the aspirational life they project on Facebook and Instagram. We take the time and use the tried and true fundamentals of market research to talk to people, face-to-face, to understand the reasons “why” behind their behaviors and choices. We deliver information you can use to grow your brand versus snapshot opinions that are ever-changing and don’t stick.

Just because someone “Likes” your brand on Social Media doesn’t automatically mean they will purchase. When you take a little more time to listen, probe, and understand the emotional connection a consumer has with your brand, you can develop better targeted messaging or programs to convert that “Like” to an actual sale.

Our qualitative methodologies are focused on exploring needs, thoughts, and feelings to illustrate how consumers think about, talk about, purchase and use brands…knowledge that is essential to differentiating your product in today’s highly competitive marketplace.