Qualitative Research

• Focus Groups
• IDI’s/Triads/Diads
• In Situ (Interacting with consumers where they live, work, play, eat and shop, etc.)

Our team is composed of highly experienced interviewers who know how to establish rapport with all ages, genders, socio-economic levels, and professions in order to obtain meaningful information. Because they have been on the client side and have run businesses, they also know how to translate the information gathered into actionable, strategic recommendations.

Immersions & Excursions (Domestic and International)

• Consumer – Consumer guides create itineraries that lead you on an exploration of their world
• Trend – Influencer/Expert guides create itineraries that provide deep dives into emerging trends in food, fashion, technology, health and wellness, etc.

These highly interactive and illuminating adventures can be designed to fit your specific needs or areas of emphasis. They can be constructed as daylong or weeklong and multiple market outings. They are a great way to get your team into the market in an organized and structured manner to uncover many usable and relevant insights. Contact us for more details.

Innovation

 Whether you are creating a new message or positioning, or a new product, our seasoned, creative staff can custom design an ideation session full of unique exercises that will produce a large array of on-target ideas. These ideas will then be refined and/or smashed together according to criteria established by your team in order to make them better and ready to test with consumers to obtain valuable, directional feedback.